I don't claim to be an expert on propaganda, but I am absolutely fascinated by it.
If you want to effectively get a message across, it's definitely the way to go.
Now, there are a lot of negative connotations about the word, and rightfully so. It can be used for treachery just as well as it can be used for information.
You may say to me "If your sole purpose is to inform people, why do you need to know anything about propaganda? That's only to convey evil dirty mind tricks."
And that's where you'd be wrong. Propaganda tactics are an important part of almost all activism.
Two reasons you need propaganda tactics:
1.) People are lazy - They are not going to read something that doesn't catch their eye. You have to use key phrases in eye-catching fonts. You need to draw them in. This is true in all cases, even purely informative propaganda. Also, they do not want to read something that isn't in a pleasing format. They don't want too many words, they need some pictures, they need lists, they are very picky, subconsciously.
2.) People are complacent - You need to convince them that this is something worth devoting their time to. They will not jump on every cause that they hear of. They need to know why yours is so important that they should disturb their daily lives. They need incentive. This truth is also universal in all propaganda campaigns.
Propaganda helped every cause in history that you support, bet on it. Name a revolution, movement, or cause in a comment and I will show you some relevant propaganda made by the very people you support.
Bottom Line: If you have a cause, you need propaganda.
Welcome to my blog,
Konasierri
